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The Importance of Using The Right Keyword Match Types

As the SERP (Search Engine Results Page) continues to get clouded with advertisers, it is Google’s primary goal to deliver quality content to the searcher. Google wants to see strategy and intent behind advertisers’ campaigns. +Broad +Match +Modified, “Phrase Match” and [Exact Match]. First, let’s cover the different keyword match types. The 4 Keyword Match …

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