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BUILD YOUR BRAND WITH
PRODUCT PHOTOGRAPHY PROGRESS MEDIA GROUP
Our professional photographer Atlanta team will help create product images that sell. We are skilled in capturing nearly any moment you need at an affordable rate.
Need great photos? We can help.
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Do You Need Standard Photography?
Here’s the truth.
It doesn’t matter how good your product is, if it looks bad then no one will be interested in it. So the first step for any brand is to capture attention. Ecommerce images do just that. Professional product photography conveys to your audience that you take your brand seriously. It builds trust with people quickly. In fact, people will be able to process whether they like a brand’s image in less than one second – which is the time it takes for the brain to process images.
As you can see, visual elements can make or break the sale of your products. Businesses who take the time to develop professional product photography will instantly be a step above any competitor who does not.
Standard product photography focuses on taking images that capture the essence of the product, labeling, and packaging. Our standard product photography can be applied to nearly any situation. Some popular use cases are on websites, billboards, in-store print, magazine ads and ecommerce stores such as Amazon. Click here to talk with an Atlanta commercial photographer on our team.
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Considering Progress Media Group Photography?
Progress Media Group photos are HUGE right now.
And it’s only getting bigger. A big advantage with Progress media group photography is that it helps capture use cases. People can start to envision their lifestyle with your product being included. This makes selling them much easier. Remember, that photos can be absorbed instantly by your audience. Today, people don’t have the attention span to read up on all the benefits and features of your products, so lifestyle product photography makes the job easier.
Our Progress media group product photography focuses on taking images that are in-use and paired with similar, non-competing products. We understand the proper procedure, lighting, background materials, field, and camera angles it takes to create powerful lifestyle images. Some popular use cases for lifestyle photos are social media posts, blogs, articles, in-store placement and ads. Keep in mind, there are an infinite amount of cases for lifestyle product.
Learn how our professional photographers in Atlanta can help you by completing the form linked here and scheduling an appointment today: https://progressmediagroup.com/contacts/
PRODUCT PHOTOGRAPHY SERVICES PROCESS
Client Questionnaire
The first step in our process is to learn your business. It is customary for all new clients to complete a questionnaire where we will gather more information about your company and products. In this phase, we will begin to evaluate your brand, competitors, and goals for your product photography. We ask for our clients to provide as much detail as possible so that we can ensure that the product shoot is successful. The more information we know upfront the better the experience will be for everyone.
Coordinating the Shoot
A big part of our product photography Atlanta services is to coordinate the shoot. We like to setup a coordination call so that we can clearly understand your vision and bring it to LYFE. We believe in having a plan and executing that plan to perfection. During this step in the process, we determine how we will receive products, which props we will need, models/actors, locations, timeline and what kind of shots we need. Coordination will vary depending on which plan you decide to choose with us.
Product Photoshoot
Once we have coordinated the shoot, then it’s time to go live. One of our Atlanta commercial photographers will begin to set up the photoshoot. We make sure that proper lighting is up, all props are prepared, models know the key shots and equipment is fully functional. Typically, for our product photography in Atlanta, there is always a primary and assistant photographer at the shoot. This helps us to ensure that every detail is captured and the timeline is strictly followed.
Editing Process
A Raw images are captured during the photoshoot. Afterward, we begin to do basic editing on the raw images. Our editing abilities are endless. We have the skills to put images on different backgrounds/scenery, make images transparent, add logos and more. The extent of our editing will vary with the product photography package you have selected.
Final Product Shots
After the editing process, we deliver all the images to you in an online storage area such as Dropbox or Google Drive. You will have access to this online storage for 30 days. We recommend that you download them onto your computer or external storage for safe keeping. We do our best to maintain files from all of our photoshoots, however, we do not guarantee that we will provide any images after a 30 day period.
Product Photography Success Factors
Here are a few things we do (and anyone else can use) to make product photoshoots a huge success:
- Lighting. Lighting plays a key role in helping products look their absolute best. We use a three lighting system for all product shots.
- Camera Equipment. It’s important to use the right type of equipment for your photoshoot. Our cameras have the ability to shoot products in 6K which is the highest possible quality as of now.
- Background. This is especially important for lifestyle photography where props and background make a difference in the outcome of the photoshoot.
- Editing. There are some instances where the product itself can still show flaws. This is why it is critical to make sure you edit to make your photos flawless.
WHAT MAKES OUR PRODUCT PHOTOGRAPHY SHOOT UNIQUE
Progress Media Group Commercial Photographers
Our photographers are skilled in executing commercial photoshoots. We have worked with over 300 businesses who have similar needs for high-quality product photos. All of our photographers are experienced with various types of lighting, background, lighting and more. We are confident in our ability to meet your vision.
Industry Experience
We are a champion for small businesses. We currently help over 300 clients with their digital marketing presence. We have worked in nearly every industry from health, legal, hospitality, finance, pets, supplements, and more. Quite often our clients turn to us for all their product photography needs.
Product to Ads (Full Service)
The point of product photography is to make sure your products make a great first impression. But what happens after the first impression is made? There is still a level of marketing that needs to take place to convince your audience to buy. You can add on other services to help you along the way such as social media or pay per click advertising to generate leads/sales.
Benefits of Product Photography
Here’s a fact.
It takes the brain longer to process text-based or verbal information. Meanwhile the time it takes to process non-verbal, visual images is 0.25 seconds. When you consider everything that the brain processes every second from body language, facial cues, sounds, etc… it’s understandable why our brains prioritize imagery over text. So in an instant consumers will decide whether they would even care to engage with your work.
Does your product photography tell people that you are reputable with high standards?
After conducting over 1,000+ advertising campaigns for our clients we have been able to conclude best practices for product photography. It’s clear that images that are bright, high quality and vibrant (high energy) perform the best. Especially when compared to images that are dark, mediocre quality, and low energy.
Product photography assists in evoking specific emotions that will help you to convert your audience. If you are in need of product images, then consider hiring our product photography Atlanta team. Get started by clicking the button below and schedule an appointment with one of our business development representatives.
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