Blog

Social media traffic is often an overlooked resource for many small and medium businesses. One of the reasons why many businesses do not participate in social media is because it is so new; additionally – the results can be invisible in the early parts of the campaign. With that being said – social proofing is one...

Twitter is one of the most popular social media websites currently in existence. This microblogging website allows businesses, professionals, and consumers to connect easily with short 140 character tweets and messages. Companies can promote themselves on Twitter by connecting with their consumer base. But this isn’t always easy especially for businesses who aren’t very social...

WordPress is undisputedly one of the best open-source Content Management Systems (CMS) available, powering over 74 million websites around the entire world. The ability to easily customize WordPress with vast array of plugins is one of its primary selling points. The plugins are easy to install and can support a large variety of functions. The...

Facebook cannot be ignored. It’s everywhere. I can almost guarantee that most of you are on Facebook. I am sure you have seen the advertisements that rule your newsfeed as well as the sides of your Facebook page. You may or may not click on those ads, but Adobe’s new research shows that Facebook advertising offers the...

Connecting through social media is a necessity. Social media as a whole is a very powerful tool that you can use to connect to your customers and increase conversions. This is especially true if your consumer base is made up of Millenials. 95% of Millenials expect brands to have a Facebook presence, and 70% of...